Regional Marketing Seminar Hyundai 2014

Regional Marketing Seminar Hyundai 2014 was held on 27-28 October in Almaty.

Departmental managers and marketing managers of Hyundai Motor Company distributors are active participants of the Hyundai regional marketing seminar. It was organized by the head office of Hyundai Motor Company and the distributor of Hyundai Auto in Kazakhstan within KMC Astana Motors. The two-day seminar gathered more than 10 countries – participants from CIS and Eastern Europe: Kazakhstan, Russia, Turkmenistan, Serbia, Belarus, Bosnia and Herzegovina, Georgia, Azerbaijan, Kyrgyzstan, Tadzhikistan, Uzbekistan, and also the HMC head office from Korea and the regional headquarters from Kiev, Ukraine.

It was a great privilege for Kazakhstan to conduct its first tremendous regional marketing seminar. The event was started by a welcoming speech of HMC chief representative in CIS and Eastern Europe Wen Wu So and General Director of KMC Astana Motors Murat Altynbayev.

The goal of seminar was to maximize application of marketing and advertising tools by specialists of distributing companies for promotion of Hyundai cars and brand image. There were also points of current marketing tendencies, new marketing strategies of HMC, and their efficiency and result ratings were estimated.

The overview of exterior and print advertising in mass media for 2014 of new Hyundai Sonata; presentation of new informative-learning platform; results of BTL-activities and plan for 2015; achievements in sponsorship of FIFA World Cup in 2014 and sport marketing plan for 2016, Euro 2016 soccer championship; marketing development plan in 2015 and participation in World Rally Championship WRC – these are the basic items of presentations of representatives of Hyundai Motor Company International Communications Department.

Promotional product Company Innocean highlighted specific topical issue – tendencies for digital-marketing and Contextually Targeted Advertising, application of modern tools of digital marketing communications through the example of HMC.

Kazakhstan presented positive results of introduction of Modern Premium marketing strategy from 2012 to 2014, and also plans to further develop this program.

Participants from each country shared their own experience pertaining to the following:

Bosnia and Herzegovina - FIFA World Cup in 2014, implemented marketing campaign;
Belarus – Activities of social orientation and digital marketing;
Serbia – Digital-media communications;
Azerbaijan – Regional demonstration of new Sonata model in Baku;
Russia – Results of Hyundai brand activity in Moscow international show-room in 2014

A tour to the new dealer center Hyundai Premium Almaty was organized within seminar, constructed per GDSI standards. The sequence of new autocenters was opened in Kazakhstan in this summer in Almaty, Astana, and Qostanay. The whole product range of Hyundai was presented in each of the new show-rooms. During the last 9 months, the sales volume of the model at the Kazakhstan market increased by 26% compared to analogous period of the previous year with a total of 9,805 cars.

Upon completion of the official seminar, participants had the opportunity to exchange cultural values. Distributor of Hyundai Auto Kazakhstan showed visitors the main sightseeing attractions of Almaty – Republic Square, Koktobe Mountain Park, the high-mountain ice rink Medeu, and the mountain skiing complex Shymbulak.

Participants of the seminar shared best practices and got to know on HMC development results and plans for 2015, functions and objectives of corporate marketing, and choice factors of marketing strategies.

Hyundai Auto Kazakhstan gives thanks to all participants for the active and creative atmosphere!