KAZAKHSTAN RECEIVES ITS FIRST CHERY CARS
On December 10, a China’s leading brand Chery will start to sell its cars in Kazakhstan through their dealerships in Nur-Sultan and Almaty.
The official distributor First Motor Group, being a part of Astana Motors, has started to accept pre-orders. The models imported to Kazakhstan from the Chery plant located in Wuhu (Anhui Province, China) are premium crossovers Tiggo 4, Tiggo 7 Pro, Tiggo 8 and Tiggo 8 Pro.
Chery Automobile is a China’s largest automotive corporation that has gone through a revolutionary transformation in its production process. For 20 years, the company has been investing in science, technology and innovation. The Chery Automobile team brings together 5,500 researchers and developers from 10+ countries, having collaborated with leaders in the global market.
Chery has earned recognition in more than 80 countries and gained a range of international awards thanks to its innovations and design solutions, thus becoming a flagship brand of the Chinese automotive industry. Chery enjoys major popularity among Chinese car brands in the Russian market, with high customer loyalty to the brand. For example, under the 2019-2020 results, every fifth owner of Chery had previously owned a car of the same brand. From January to October 2021, Chery sales in Russia increased by 266%.
“We have gained the trust of 9.8 mln customers worldwide and achieved significant success in foreign markets. I believe that Chery will be able to get such a result in Kazakhstan.We offer the Kazakhstanis the technologies and modern solutions of the best products from the Chery brand as Kazakhstan is one of the most important countries for Chery within the global market,” Mr. Zhu Shandong, Vice President at Chery International, said when welcoming customers in Kazakhstan.
“We are convinced of the Chery brand reliability and the high potential of cooperation with Chery Automobile. This is a long-term project for us, and we intend to invest all our expertise, experience and resources in its advancement,” Beknur Nesipbayev, General Director at Astana Motors, said in his turn.
He also added that thanks to the new development strategy the People’s Republic of China has made a breakthrough in the technology field over the recent years, confirming its ability to compete with the world’s leading brands.
Having earned the recognition from customers around the globe, Chinese companies are capturing markets and heading sales ratings. And today, considering the global crisis in the world’s automotive industry, our cooperation with Chery is a real opportunity to import new highly-technological cars for Kazakhstanis,” Beknur Nesipbayev said.
For consecutive 18 years, Chery has been leading the export of passenger cars among Chinese brands. From January to October 2021, the company exported more than 200,000 cars, that is, by 145.7% more than over the same period last year. In total, from January to October this year, 739,730 cars were sold, which is 44.3% more as compared to the same period in 2020.
During the development process, Chery applies the latest technologies, ensures a high level of safety and comfort, as well as gears cars with equipment from global automakers. The Chery model range is being constantly updated and improved.
In Kazakhstan, all new models are covered with the warranty from the manufacturer for 5 years or 150,000 kilometers.
As planned by the distributor, in 2022 the Chery dealer network in Kazakhstan will consist of 9 centers, and in 2023 their number will increase to 17, while Chery cars will be presented in dealerships throughout Kazakhstan. To date, the company has established more than 120 jobs; the number will increase to 500 with the advancement of the dealership network.
Chery Automobile Co., Ltd is a Chinese automotive company founded in 1997. In Chinese, “chery” means “special blessing”. The Chery motto is Fun To Drive. The brand values are Reliability, Fashion, and Technology.
Chery Automobile is No. 1 automaker in China. The company brings together 6 automobile factories, 11 assembly units, as well as an R&D laboratory and five research facilities around the globe.
Astana Motors is the first company in Kazakhstan operating in the field of car sales, service and production founded in 1992. The Astana Motors portfolio covers 13 brands. Astana Motors is the official distributor of Hyundai passenger and commercial vehicles in Kazakhstan, official distributor of Subaru in Kazakhstan, exclusive importer of BMW, MINI and Motorrad in Kazakhstan, official distributor of Haval in Kazakhstan, official distributor of Chery in Kazakhstan, official production and sales distributor of Golden Dragon passenger vehicles in Kazakhstan, official dealer of Toyota in Almaty and Nur-Sultan, official dealer of Lexus in Nur-Sultan, official dealer of Land Rover and Jaguar in Almaty and official dealer of Volvo in Almaty.
Astana Motors has 30 own dealers, a plant to produce commercial vehicles Hyundai Trans Almaty and a plant to produce passenger cars Hyundai Trans Kazakhstan.
Chery News in Kazakhstan: