ASTANA MOTORS LOCALIZES VEHICLE MULTIMEDIA SYSTEMS
New Site to Supply Components for Automotive Industry in Kazakhstan
Kanat Sharlapaev, Minister of Industry and Construction of the RK, Kim Jun Song, CEO, Motrex, Nurlan Smagulov, founder of Astana Motors, and Beknur Nesipbaev, CEO, Astana Motors, have officially launched the site.
Photo: © Astana Motors
The first batch of locally produced multimedia systems has been delivered to the Hyundai Trans Kazakhstan plant in Almaty for assembly of Tucson, Elantra, and Palisade vehicles. This was announced on October 30 at the official opening of Kazakhstan Mobility Engineering, a subsidiary of Astana Motors for production of multimedia systems, in the Industrial Zone of Almaty.
Kanat Sharlapaev, Minister of Industry and Construction of the RK, Kim Jun Song, CEO, Motrex, Nurlan Smagulov, founder of Astana Motors, and Beknur Nesipbaev, CEO, Astana Motors, have officially launched the site.
Photo: © Astana Motors
On the same day, October 30, an agreement was signed between Astana Motors and Sanico Electronics (Republic of Korea), which licenses the Kazakh company for local production of multimedia system motherboards and casings using stamping and microchip assembly technologies as well as for selling these in Kazakhstan and exporting abroad.
Photo: © Astana Motors
“Multimedia systems belong to high precision production which requires involvement of competent and qualified professionals in digital technology and engineering. Our key goal has been to establish a production cycle with a high share of local content. Our special thanks go to Motrex for inviting Sanico Electronics to cooperate with us, which enables a higher share of local content in multimedia systems,” said Kanat Sharlapaev, Minister of Industry and Construction of the Republic of Kazakhstan.
Photo: © Astana Motors
Kim Jun Song, CEO, Motrex, in his turn confirmed the company’s intention to work closely with Kazakhstani partners on expansion of components’ local production and to lead production of multimedia devices.
“This will create jobs with the opportunity to nurture qualified industry experts and will enable Kazakhstan’s economic growth. We are honored to collaborate with Astana Motors on starting a new chapter in the global automotive industry based on mutual trust and cooperation. We believe that our commitment to quality, performance, and partnership will lead us to great success,” commented Kim Jun Song, CEO, Motrex.
The Kazakhstan Mobility Engineering plant for production of multimedia systems belongs to a technology park that also includes a plastic parts manufacturing site and a car seat manufacturing plant to be launched in December 2024. Beknur Nesipbaev, CEO, Astana Motors says that by the end of 2025 a total of 5.5 thousand professionals will be employed in the automotive cluster founded by the company in the Industrial Zone of Almaty. In particular, it concerns the technology park for automotive components, the logistics hub, the operating Hyundai Trans Kazakhstan plant and the multi-brand plant currently under construction which is to be launched in Q2 2025. The multi-brand plant is intended to use multimedia systems from Kazakhstan Mobility Engineering plant for vehicle assembly. It should be noted that multimedia systems offer integrated support of the Kazakh language.
Photo: © Astana Motors
“I am immensely grateful for comprehensive support in implementation of our localization strategy to the Head of State, the Government, the Ministry of Industry and Construction, and the Akimat of Almaty. This is an important step for the automotive industry, and it has become real thanks to the hard work of the Kazakhstan Mobility Engineering team and to partnership with Motrex. We highly appreciate our projects in collaboration with Sanico Electronics. Astana Motors is investing in development of new generation technical talents, bringing the industry to a new level, and expanding the economy,” summarized Beknur Nesipbaev.
As a reminder, in April 2023, Astana Motors signed a memorandum of cooperation with Motrex Co Ltd., a global supplier of equipment and technology solutions for industries such as energy, transportation, and automotive. This is how Astana Motors has been licensed for production of multimedia devices using Motrex technology. In September 2024, the Kazakhstan Mobility Engineering plant for production of multimedia systems in Almaty has been technically opened. The plant’s capacity is 100 thousand units annually.